When a Hot Product Sells Too Much, Too Fast: How Equity Crowdfunding is Saving High-Demand Startups Like StayblCam
Inventing and launching a consumer product and then having that product become so successful that you struggle to keep up with demand – is considered a “luxury problem” by most. It’s the stuff most aspiring entrepreneurs only dream of. But such a problem can also cause a major headache with cash flow and ability to deliver, and that’s exactly what happened to Eskil Nordhaug and his product company StayblCam – one of the most unique and talked about video stabilizers in the mobile video market. But now, thanks to the still fairly new concept of equity crowdfunding, the company has lived to tell the tale and plans to scale up bigger than ever with real investment help from ‘the crowd’.
